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Going Above and Beyond: The Most Powerful Path to Customer Loyalty
The Nordstrom Tire Story In my books, I frequently reference customer service research which shows that consistently going above and...
Kelly E. Middleton
Jul 112 min read


Red Tape: How Customer-Service Minded Employees' Hands Are Tied By Policy
Anyone who's read my books or followed this blog knows that I have a big problem with policies getting in the way of companies giving...
Kelly E. Middleton
Jun 53 min read


KFC: A Case Study in Lost Potential and Lukewarm Leadership
As someone who has spent a career leading people and writing about customer service, I try hard to give businesses and their leaders the...
Kelly E. Middleton
Apr 203 min read


What Your “Closed for Lunch” Sign Is Really Telling Your Customers
Imagine this: A busy professional finally gets a break in their packed day—their one chance to run an important errand. They rush to your...
Kelly E. Middleton
Feb 272 min read


When It Comes to Students with ADHD, Many Times, Schools Get It Wrong
My son, Russ, was really struggling when he was in first grade. Day after day, he came home with notes from the school about his poor...
Kelly E. Middleton
Sep 20, 20245 min read